Introduction
Over the last 7 years, Matt has spoken at hundreds of live and virtual events.
A good number of those events were booked by speakers bureaus.
When a speakers bureau books Matt for an event, they keep a percentage of his fee as a commission.
We have decided to open this opportunity to anyone who thinks Matt’s message will help make the world a better place.
If you share Matt’s TED talk – here’s a link to the talk on TED.com – with at least 2 people who are involved in planning virtual or live events that hire outside speakers, per the instructions below, we’ll send you a free copy of Serve To Be Great.
If one of those people ends up hiring Matt to serve at the event they’re planning, we’ll also give you (or your favorite charity) $1,000 – $2,500, per the details below.
The “How To”
You might think you don’t know anyone who plans events that hire outside speakers.
However, you very likely do.
Below, we’ll show you how to find these people.
Step 1 – Make a list of everyone you know who is involved in planning live or virtual events that hire outside speakers.
These people could include:
a) Staff members or committee members of a professional organization or association that you are a member of
b) Fellow employees at the company you or your spouse work for who are involved in planning training programs, all-hands meetings, or leadership retreats that involve outside speakers.
c) Friends or colleagues who are involved in planning live or virtual events for associations, private conferences, or companies that hire outside speakers.
Step 2 – Simply share Matt’s TED talk with the people on your list – via email or direct message on social media – using the templates below (feel free to edit a bit if you like).
Template For A Friend or Coworker
Hi Susan,
I know your team is always on the lookout for great speakers for the events you plan.
I recently watched an inspiring TED talk that I think you’ll love.
Below is a link to the speaker’s website where you can see the TED talk and learn more about him if you’re interested.
Template For A Member Of A Professional Organization or Association You Are A Member Of
(This person could be on an education committee, the VP of Education, the Executive Director, or any other staff member.)
Hi Tom,
I am a member of [insert name of organization here].
I know that your team is always on the lookout for great speakers for the events you plan.
I recently watched an inspiring TED talk that I think you’ll love.
Below is a link to the speaker’s website where you can see the TED talk and learn more about him if you’re interested.
Step 3 – Forward us the 2 or more emails you sent, or screenshots of the 2 or more direct messages you sent via social media, at [email protected] with the subject line “Referral for event,” along with a link to the person’s LinkedIn profile or company website profile that indicates that they are involved in planning events that hire outside speakers.
Note: We will NOT contact the people you refer the TED talk to.
Step 4 – We’ll post your referrals to a Google sheet, and give you access to the sheet, so you can see if your referral results in Matt being hired to serve at an event.
How We’ll Say “Thank You” For Sharing Matt’s TED Talk With People Involved In Event Planning
If a referral you make results in Matt being hired to serve at the event you referred him to, we’ll say “Thank You” in the following ways:
For Live Events In North America That Matt Is Hired To Speak At As A Result Of Your Referral
1) Well send a $2,500 check to you or your favorite charity
OR
Matt will donate a virtual training or keynote (up to 60 minutes) to any organization you choose
+
2) We’ll send you a free, signed copy of Matt’s book – Serve To Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom – with a personal note from him, thanking you for helping us change the world.
+
3) We’ll provide you with your choice of either of the following:
a) A virtual, free, 1-hour Q&A session with Matt
OR
b) We’ll fly you to the event you helped Matt serve at, pay for a hotel for the night for you, and Matt will personally meet with you for 1 hour
For Virtual Events or Live Events Outside North America That Matt Is Hired To Speak At As A Result Of Your Referral
1) Well send a $1,000 check to you or your favorite charity
OR
Matt will donate a virtual training or keynote (up to 60 minutes) to any organization you choose
+
2) We’ll send you a free, signed copy of Matt’s book – Serve To Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom – with a personal note from him, thanking you for helping us change the world.
+
3) We’ll provide you with a virtual, free, 1-hour Q&A session with Matt